DeLclima's success is based on an effective, proven business model, positioning the company as a "Regional Champion", strongly differentiated and highly competitive against global players.
Global Players | DeLclima | |
|---|---|---|
| Global | Geographical presence | Targeted regions |
| RAC (Room air conditioning) e CAC (Commerical air conditioning) | Served markets | CAC (Commercial Air Conditioning) no RAC (Room Air Conditioning) |
| Global /large volume applications | Targeted segments | Selected |
| Wide not too deep | Product Range | deeper, highly configurable |
| extra large centrifugal chillers | Key strengths | Heat Pump/ low noise/high efficiency |
| complex and long, based on global platforms, global products and vertical integration | Innovation cycle | Agile / short |
| not available | Custom tailoring | integral part of business model |
| vertically Integrated / MAKE | Production model | System integrator / BUY, benefitting from scale economies of global suppliers |
| Direct and globally established | market coverage | Direct on main, selected markets / via distributing partners in other growing markets |
| global/ across segments | Brand recognition | Strong in key selected regions/segments, growing in other markets |
| global, established | Service business | Growing |
| applied to standard products | LEAN manufactoring | champion for Make-to-Order tailored |