A well defined path ahead

A consistent strategy to become a pure player in the ICC&R business:

 

 

Grow market share and Service

 

 

  • Keep gaining Market Shares and boost direct sales presence in core European mkts
  • Accelerate growth in service and replacement market.
  • Leverage on superior Heat Pumps technology and High efficiency solutions to catch opportunities arising from green and energy saving orientation.
  • Catch IT&C cooling market opportunities by improving distribution coverage and leveraging on total solution

 

 

Keep high growth rate grow service

 

 

  • Leverage on superior Heat Pumps technology and High efficiency solutions to catch opportunities arising from green and energy saving orientation.
  • Further develop  IT&C sales by further strengthening distribution coverage and leveraging on total solution
  • To accelerate growth in service and replacement market

 

 

Develop

 

 

  • India: leverage on recently  established  manufacturing base.
  • Russia and UAE: new subsidiaries in 2014.
  • Develop selected new markets: SEA

 

 

External growth

 

 

  • Acquiring complementary markets/technology , keeping  focus on leading positions on key technology (chillers and heat pumps)
  • Cross selling, leveraging  on sales and service structures
  • Extension of Lean manufacturing best practices
  • Benefits from increased purchasing power on common components