A well defined path ahead
A consistent strategy to become a pure player in the ICC&R business:

Grow market share and Service
- Keep gaining Market Shares and boost direct sales presence in core European mkts
- Accelerate growth in service and replacement market.
- Leverage on superior Heat Pumps technology and High efficiency solutions to catch opportunities arising from green and energy saving orientation.
- Catch IT&C cooling market opportunities by improving distribution coverage and leveraging on total solution
Keep high growth rate grow service
- Leverage on superior Heat Pumps technology and High efficiency solutions to catch opportunities arising from green and energy saving orientation.
- Further develop IT&C sales by further strengthening distribution coverage and leveraging on total solution
- To accelerate growth in service and replacement market
Develop
- India: leverage on recently established manufacturing base.
- Russia and UAE: new subsidiaries in 2014.
- Develop selected new markets: SEA
External growth
- Acquiring complementary markets/technology , keeping focus on leading positions on key technology (chillers and heat pumps)
- Cross selling, leveraging on sales and service structures
- Extension of Lean manufacturing best practices
- Benefits from increased purchasing power on common components